Why you should always create logos in vector graphic format

Professional logo design for print, signs, and scaling without loss of quality...

If you’re starting a business or refreshing your brand, one of the most important investments you'll make is your logo design. A logo is more than just a graphic... It’s your brand identity. It appears on everything from your website and business cards to vehicle graphics, banners, and custom business signs.

At Purple Frog Signs, we work with logos across all formats and sizes. One of the most common issues we see is logos that were not created in the correct file format, especially when it comes to large-scale printing or signage. This is where vector graphics are essential.

What is a vector graphic?

A vector graphic is a digital image made using lines, curves, and shapes based on mathematical formulas. Unlike raster images like JPEG or PNG files, vector files do not use pixels. This means they can be resized to any dimension – from a small sticker to a billboard – without becoming blurry or pixelated.

Vector file formats:

• .AI (Adobe Illustrator)

• .EPS (Encapsulated PostScript)

• .SVG (Scalable Vector Graphics)

• .PDF (when created properly NOT a Photoshop PDF).

If your logo is going to be used for sign printing, apparel branding, window graphics, or large format displays, vector files are non-negotiable.

Top reasons to use vector graphics for your logo

1. Perfect scalability for signage and print

Vector logos maintain crystal-clear quality at any size. Whether you’re ordering indoor signage, outdoor signs, tradeshow displays, or vehicle decals, your logo needs to scale properly, vector graphics make that possible.

2. Clean, professional appearance

Your logo represents your business. A pixelated or distorted image reflects poorly on your brand. A vector-designed logo ensures you always appear polished and professional, no matter where your logo is displayed.

3. Easier to edit and update

Need to change a colour or adjust your layout? Vector files are fully editable in design software like Adobe Illustrator. This flexibility allows for easier updates in the future – without starting from scratch.

4. Industry-standard for printing and signs

At Purple Frog Signs, we require vector formats for high-quality sign production. Print shops, screen printers, and design agencies also depend on vector files to produce sharp, consistent graphics across all mediums.

Why you need a professional graphic designer for your logo

Not all logo files are created equal, and neither are all designers. A professional, experienced graphic designer understands:

• How to build logos in the correct format

• Which colour profiles and file types work for print, web, and signage

• How to deliver final logo files that are ready for real-world use.

DIY logo generators often provide only raster formats like JPEGS, which won’t work for large signs or high-resolution print. This often leads to:

• Extra design costs

• Rebuilding logos in vector later

• Project delays when files are unusable.

Hiring a qualified designer saves you time, money, and frustration – especially when you’re ready to produce professional signs or promotional materials.

Save money by using vector logos from the start

Creating your logo in the proper format from the beginning can save your business hundreds – if not thousands – of dollars over time. Here’s how:

• Avoid costly file conversions or redesigns

• Prevent delays in printing or sign production

• Ensure your logo works across all mediums immediately.

Think of your vector logo as a long-term investment. It’s ready for everything from digital marketing to full-scale building signage, with no compromise on quality.

Partner with Purple Frog Signs for logo-ready signage solutions

At Purple Frog Signs, we work with businesses every day who are ready to elevate their branding – from custom signs and banners to wall graphics and vehicle graphics. We understand the importance of using the right design formats and we’re here to help you get it right the first time.

Already have a logo but not sure if it’s in vector format? Need help rebuilding it into the correct file type? Contact our team today – we’re happy to review your files and get you ready for high-quality print and sign production.

Let’s bring your brand to life – The right way

📞 Call us today or 📩 send us your logo file to find out if it's print-ready!