Check landlord or centre approval, conservation constraints, glazing type, existing electrical supply, fixing surfaces, public access and installation windows. Temporary promotional film should be specified differently from permanent identity graphics.
The retailer, brand or marketing lead, landlord or centre manager, fit-out contractor and visual-merchandising team may each control part of the project. Agree who approves the identity, campaign wording, material, cost and installation plan, and record branch-specific variations for multi-site work.