Signage & print

Wayfinding signs that help people find the right place

Purple Frog Signs designs, manufactures and installs wayfinding systems for indoor and outdoor environments. We combine clear naming, logical information hierarchy, legible layouts and practical sign placement so visitors can make the next decision without unnecessary confusion. A coordinated scheme can cover arrival, directories, building identification, routes, rooms and facilities, with consistent names, arrows, colours, typography and symbols.

Available for projects across Kent, London, Surrey, Sussex, Essex and the wider South East.

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Built around the settingSpecified for the expected lifespanApproved before production

Sign types

Formats covered on this page

Entrance and directional signs

External arrival and decision-point signs that help visitors identify the site and choose the next route confidently.
Directory and wayfinding signs

Coordinated directories, maps and directional markers organised around clear naming, hierarchy, legibility and placement.

More than a collection of arrows

Effective wayfinding begins before the sign artwork. It considers arrival routes, decision points, destination names, user groups, accessible paths, repeat journeys and the point at which reassurance is needed. A beautiful sign in the wrong place is still poor wayfinding.

We can support a single directional sign, update an existing family or help develop a coordinated scheme covering arrival, directories, building identification, routes, rooms and facilities.

Wayfinding products can include

Design priorities

Naming: Use destination language that users recognise, and keep it consistent across maps, signs and communications.

Hierarchy: Show only the information needed at that decision point. Too many destinations can make a sign harder to use.

Legibility: Consider viewing distance, letter size, contrast, lighting, obstructions and the speed at which information is encountered.

Consistency: Maintain predictable arrows, colours, typography, symbols and destination order throughout the journey.

Accessibility: Consider clear language, contrast, mounting, tactile or alternative information requirements and the needs of people with different physical, sensory or cognitive experiences.

A practical wayfinding process

Project details that help us quote

Send the site postcode, photographs, approximate dimensions, quantity, required wording, brand files, preferred timescale and whether you need design, removal, delivery or installation. It is fine if the material or construction is not yet decided.

Material guide

Common materials, explained clearly

These visual guides show common material characteristics rather than completed Purple Frog Signs projects. The final specification still depends on location, construction, lifespan, finish and fixing method.

ACM / aluminium composite material

A rigid, stable panel commonly used for flat signs and trays. Different grades and finishes are available; suitability depends on the construction and environment.

Acrylic

A polished plastic sheet used for premium-looking panels, plaques, lettering and layered signs. It can be printed, cut, backed or mounted with stand-off fixings.

Vinyl and printable films

A broad family of materials used for lettering, windows, walls, panels and vehicles. Adhesive, conformability, opacity, finish and removability vary significantly.

Aluminium and fabricated metal

Used for durable sign trays, posts, frames and lettering. Fabrication, coating and fixing details influence the finished appearance and performance.

Useful answers

Questions people often ask

Clear answers to the practical details that can affect a project.

Read all frequently asked questions

Can you improve an existing wayfinding system rather than replace everything?

Yes. We can assess which parts remain useful, identify inconsistent or missing information and develop additions that are visually compatible or form the first phase of a planned update.

Can wayfinding signs be changed when departments or tenants move?

Yes. Changeable strips, inserts, directories or modular sign systems can be considered where information is likely to change. The best method depends on frequency, location and desired appearance.

Do you design wayfinding maps?

We can create simplified site maps and orientation graphics where the source information is accurate and the mapping scope is agreed. Complex accessibility, transport or emergency mapping may require specialist input.

Will you decide where every sign should go?

We can recommend locations based on site review and user journeys, but the final schedule should be approved by the client and relevant stakeholders who understand operational, safety and accessibility requirements.